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Our new look site offers improved functionality to better support our distribution partners, customers and healthcare community.
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Welcome to the new look Aeda website – a site that will continue to evolve in line with our growing partnership network and support community.
With new features and upgraded functionality, we wanted to deliver a basic site structure that’s easy to use, simple to navigate and full of up-to-date information and news. The new site is designed to be more user-friendly using a fun, icon driven navigation system to help visitors find product information, or follow topics of interest and links to other sites and information.
The redesigned site has new sections where visitors can track our attendance at international trade shows, access relevant education articles or global news feeds, and discover more about product distribution opportunities. We’ve also enhanced our online ‘product catalogue’ and added a private access area exclusively for Aeda distributors.
We’ve applied the same fresh approach to our site as we do our products and our brand philosophy – bringing a sense of style and positive outlook to all that we do. While we take the business of healthcare very seriously, we believe it is time to “buck the trend” and ensure the communication process is as enjoyable as it is informative – an attitude that underpins our creative approach.
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At the heart of Aeda is a focus on the benefits our products provide, and their role in restoring and prolonging good health. It’s this positive approach that gives our brand direction and purpose. We want to help people enjoy a freedom of life and a strong sense of dignity, throughout every stage of life. But no one said dignity shouldn’t come with a smile.
Hand in hand with our inherent philosophy, the site has been developed in line with our research into the changing role of the Internet for healthcare users. “Healthcare consumers are in control and are increasingly seeking timely and efficient access to the information and tools that will help them manage their personal health and that of their friends and family,” confirms a recent report by Manhattan Research.
The number of people using the Internet as their primary learning channel for health information continues to grow, with more and more consumers looking online as their first point of reference – traditional resources no longer able to keep pace with the need for timely and trusted information.
Our research suggests that what people really want from health related sites is convenience and interactivity in a secure and easy to access environment. So that’s what we’re building.
We hope you enjoy the new look Aeda website – and welcome your feedback or suggestions for future growth.
Joe Nati
Executive Vice President
Aeda Healthcare
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