A founding director and shareholder of Aeda Healthcare, Joe brings a respected track record in business development and management expertise across industry. With a strong background in sales and marketing, he is a seasoned business executive with operational experience throughout the American, European, Middle Eastern and Asian markets.

With a passion for the healthcare industry, Joe has been integral in directing and shaping the development of the Aeda brand philosophy and product rationale from day one. He leads the management team in their commitment to drive the company to the forefront of the healthcare industry – through a combination of quality resources, credible branding, exceptional service and in depth knowledge of international healthcare markets.